Regional Marketing Director

Eataly LA 10250 Santa Monica Boulevard, Los Angeles, CA
90067, United States
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Company Description

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim… for our guests to:

  • EAT authentic Italian food at our restaurants, cafés and to-go counters
  • SHOP a selection of high-quality Italian, local and homemade products
  • LEARN through our classes and our team’s product knowledge

Job Description

Due to our current regional structure, we refer to this role internally as Regional Marketing Manager. The Regional Marketing Manager oversees the planning and execution of the marketing strategy at multiple Eataly locations including: public relations (PR), events, education, social media and graphics.  Reports directly to the Directors of Store Operations and Senior Director of Operations and reports functionally to the Director of Brand Business.  Manages the in-store Marketing teams.

  • Partners with senior leadership in the store to build and execute a comprehensive marketing strategy and budget designed to drive awareness, traffic and sales
  • Oversees development of marketing strategy from activities to communication and partnerships
  • Collaborates with the corporate marketing team to understand and define national marketing programs and develop related local marketing activities
  • Manages the Marketing teams in the locations overseen: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
  • Collaborates interdepartmentally to plan and execute in-store, public and private events
  • Manages relationships with celebrity chefs, business partners, producers, local organizations, public entities
  • Protects Eataly’s brand and ensures marketing activities and promotions are properly communicated both internally and externally through graphics, PR content and social media
  • Analyzes performance and reports progress to senior leadership on a weekly basis
  • Performs other duties as required or assigned


  • Bachelor’s Degree in Business or Marketing
  • 6+ years of experience in marketing, with prior managerial experience
  • Experience in the food and beverage industry, ideally in Italian cuisine
  • Knowledge of Italian cuisine and culture
  • Exceptional verbal and written communication skills and relationship-building skills
  • Excellent problem-solving and business management skills
  • Knowledge of and contacts in the food industry  
  • Fluency in Italian language highly preferred


  • Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
  • Ability to travel to the locations in the Operational Unit as needed

Benefits and Perks

  • Medical, Dental, Vision Insurance
  • Paid Time Off
  • Paid Parental Leave
  • 401K with match or RRSP
  • Bonus program
  • Free family meal daily
  • Discounts at Eataly
  • Classes on products and Italian cuisine
  • Referral bonus program
  • and more!

The base pay range for this position is $90,000 – $120,000 per year.

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions.  If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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